Consumer Buying Behavior and Marketing: What Does Our Data Say?

Let me guess: You bought something online today, didn’t you?

It’s OK! I’m not judging.

Wondering how I knew?

Well, the average customer makes at least two transactions online every day, according to PYMNTS.

Their research shows that retail purchases and food or grocery orders make up a big percentage of those purchases.

It’s obvious that digital shopping (which accelerated during the pandemic) is here to stay.

But it will take a little more for your brand to stay relevant in a shopper’s wallet.

I conducted two surveys of 1,000 people each to gain insights into their online buying behaviors, so I can inform you of what similar trends you can expect to see in 2023.

Let’s see what consumer buying behavior trends are going to stick.

How Consumer Shopping Is Impacted By Marketing

You are exposed to all kinds of ads and messages about products when you shop.

These ads might come from TV, social media, or even email.

Have you ever noticed that some of these ads stick with you and make you want to buy something?

For example, you become aware of new products and brands you might not have discovered otherwise. Ads can also shape your perception of a brand, making it seem more appealing or trustworthy.